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Director Robert Altman has cast a sardonic eye on the social milieu in films such as Gosford Park, M*A*S*H, and Short Cuts. Now, he is giving a similar treatment to an effort breaking tomorrow for air- conditioning and furnace systems from American-Standard Trane.
Two commercials, by Foote, Cone & Belding in New York, feature women speaking effusively about the nitty-gritty technical qualities of the brand. One 30-second spot shows three women discussing the Trane XLi cooling system behind the guest of honor at a bridal shower.
“Ooh, how rugged,” the brunette coos.
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