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Trane Names FCB

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NEW YORK -- Trane HVAC Systems & Equipment, a division of American Standard, has consolidated its commercial and residential air conditioning account at Foote, Cone & Belding in New York, the client confirmed Monday.

The shop beat out four other contenders, including New York shops Kirshenbaum Bond & Partners and OgilvyOne, for the estimated $7-10 million business following a review.

Residential and commercial ad duties were previously split between The Richards Group in Dallas and Carmichael Lynch in Minneapolis, respectively. Sources said C-L, which continues to handle American Standard's plumbing account, did not participate in the review. It is unclear if the Richards Group took part.

"We did a lot of research on our brand and decided to take a holistic view on commercial and residential," said Shelly London, vp of communications at American Standard.

A committee of six from the Pistcatway, N.J.-based client heard pitches about three weeks ago. BrandPower Partners, LLC, managed the review.