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BOSTON Foxwoods Casino Resorts evolves its “Wonder of It All” positioning in TV ads set to launch Monday.
Led by chief creative officer Allan Charles, Trahan, Burden & Charles in Baltimore created two 30-second spots. One features New York-based jazz guitarist and vocalist John Pizzarelli (a familiar face from past Foxwoods commercials), along with glitzy footage of the casino’s restaurants, Broadway-style shows and, of course, gaming areas. The second spot uses the music in the background.
“Meet
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