Trade Routes

Ryan Smith, a 14-year-old resident of Park City, Utah, has staked out his own circular table inside the large tent on Main Street that’s serving as Coca-Cola’s pin-trading center. He bluntly tells all comers, including Shoptalk, that he’s unlikely to part with the most prized pins here at the Winter Olympics: one showing a bowl of cubed green Jell-O (Utah’s official snack) and another with two Mormon mission aries on bicycles. “They’re selling on the street for $100 to $200,” says Smith, whose older brother Sean competed in freestyle moguls in 1994 in Lillehammer, Norway.