DALLAS TracyLocke is partnering with specialized retail consultancy, Retail Forward to expand its research strategy and shopper marketing capabilities for clients, the agency said.
The alliance will expand TracyLocke's in-store, retail marketing capabilities to provide clients with more custom consumer marketing and syndicated research, retailer-specific intelligence and strategic consulting, the agency said. The move follows the agency's announcement last month of the promotion of Al Wittemen to managing director for retail strategy.
"With this alliance, both companies are better able to deliver true end-to-end retail marketing solutions that net results and help clients grow faster," said Ron Askew, CEO of TracyLocke.
TracyLocke, an Omnicom Group agency with headquarters in Dallas and Wilton, Conn., will sponsor Retail Forward's annual Strategic Outlook conference series, which is in its 20th year. The one-day, invitation-only event is held in New York, Chicago, San Francisco and Toronto, and is attended by executives in marketing, business development, finance and operations, customer and channel development, and market research.
"Reaching consumers where they shop and influencing their shopping choices is the new Holy Grail of marketing," said Tom Rubel, president and CEO of Retail Forward. "Marketers today can reach more consumers in-store at Wal-Mart on a daily basis than they can on network prime-time television."