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DALLAS Palm Beach Tan has selected Omnicom Group’s TracyLocke to handle its estimated $3 million account a year after hiring The Loomis Agency.
TracyLocke, with twin headquarters in Dallas and Wilton, Conn., won a shootout with co-finalist The Richards Group, a Dallas independent, sources said. Loomis, an independent in Addison, Texas, recently resigned the account it had won in September 2004, a spokesman said. Palm Beach Tan, which operates 100 salons in 18 U.S. markets, is headquartered in the Dallas suburb of Farmers Branch, Texas.
TracyLocke
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