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DALLAS Tracy Locke’s new $4 million print campaign for Grand Marnier encourages consumers to turn off the TV and reconnect with someone special.
The effort broke in March publications and introduces “The conversation is waiting. Go there” as a tagline.
Created by the Wilton, Conn.-based office of the Dallas shop, “Conversations That Matter” features a series of 12 potential scenarios for meaningful discussions. Targeting discerning consumers between the ages of 30-55, the campaign stresses the drink’s everyday appeal.
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