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DALLAS Tracy Locke has picked up the national promotional business of Harrah’s Casinos.
The Dallas Omnicom agency already handles corporate advertising for the Las Vegas-based casino, as well as media planning and buying for many of its properties.
The shop won the business in a review against undisclosed contenders. Chicago-based Draft handled a promotional assignment for the client last year. Billings are undisclosed.
Tracy Locke’s first promotion will launch in March. “Treasure Hunt” will promote a trip to Las Vegas to search for a $1 million prize.
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