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Tracy Locke Partnership has acquired U30 Group, a consulting company that generates online research and brand positioning involving the youth market.
U30 chairman Ed Winter, who retains his title at the 15-person, Knoxville, Tenn., shop, becomes vice chairman and chief strategic officer of Dallas-based Tracy Locke, an Omnicom agency.
Terms of the acquisition were not disclosed.
Winter is best known as the founder and former chairman of in-school television network Channel One. Drawing upon his youth expertise there, he left that enterprise in 1997 to form U30, which specializes in gathering market data from 13- to 30-year-olds.
Winter and TLP chairman and chief executive officer Gary Von Kennel worked together at Tracy Locke nearly 20 years ago, prior to the agency’s purchase by Omnicom.
Their reunion is the result of the two agencies sharing some clients.
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