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Tracey/Edwards has launched a multimedia campaign supporting Plymouth Savings Bank’s online offering for home buyers, Housepower.com.
The service allows customers to find out how much they can afford to pay for a home and calculate an estimated mortgage payment in minutes.
The Manchester, N.H.-based agency is touting the site through print, radio and point-of-purchase executions. The shop also created collateral materials and a logo for Housepower. The Budget for the campaign was not disclosed.
“We wanted to brand Housepower separately from Plymouth Savings Bank, as a sub-brand,” said Josh Weinstein, creative director at the 18-person agency, which also has a Boston office.
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