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Tom Reilly Advertising takes a humorous approach in a $7 million print and broadcast campaign for Education Management Corp.’s vocational schools.
The ads, which introduce two Internet-related programs being offered by EMC’s Art Institutes International, are the first work from the Evanston, Ill., shop since it won the account earlier this year.
A pair of TV ads take place in a boardroom, where aged executives debate how their company should approach the Web. One man offers his wife’s artwork for their site.
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