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How can one advertise on videos of toilet-trained cats? This and other unlikely questions are getting a hard look, thanks to the explosion of user-generated content. Social networks like Bebo, Hi5 and Tagged are betting on the polite approach: inviting users to view advertiser content.
Those sites and others are part of an ad network created by VideoEgg, a San Francisco firm that is expanding from providing free video upload tools into selling advertising. Rather than running TV-style spots before clips, Eggnetwork inserts text links and simple graphics at the end of them that direct users to a brand’s video, game or product offer, targeted via data on users’ demographics and interests.
The tactic could offer unobtrusive advertising in social networks, which have become potent video-distribution vehicles.
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