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Toth Brand Imaging has added diamond jewelry manufacturer Kwiat to its client roster.
The Concord, Mass., agency’s first campaign for Kwiat will initially focus on image building for the New York client, which is a “sight-holder” for the Diamond Trading Co., formerly known as DeBeers. As a sightholder, Kwiat receives a shipment of diamonds from DTC about once a month, transforming them from their rough state to polished loose stones and mounted jewelry, which it then sells to retailers.
The Kwiat account had been handled by New York’s Freedom Media, which created ads that ran in publications such as InStyle, Elle and Town & Country.
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