Total eMed + EDiX = Spheris @ T3

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DALLAS T3 has been awarded the advertising account of Spheris, a healthcare company formed from the June acquisition of EDiX by Total eMed.

The Austin, Texas-based shop picked up the business of the company, which transcribes notes that doctors record about patients, in an informal review.

T3 helped the merged entity rename itself and designed the new logo for the Franklin, Tenn.-based venture. The independent shop will also work on an integrated branding and marketing campaign that will include advertising, Web initiatives and collateral materials.

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