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BOSTON TD Banknorth celebrates its recently inked 20-year deal to rename the 20,000-seat FleetCenter in a regional TV blitz from independent agency Via.
The stadium, home to the Boston Celtics basketball team and the Boston Bruins hockey franchise, is being rebranded as the TD Banknorth Garden in a deal sources said would likely top $100 million [Adweek Online, March 3].
In a pair of 30-seconed TV spots from Portland, Maine-based Via, local sports fans relive their favorite Boston sports memories.
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