Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
IRVINE, CALIF. – Toshiba America Information Systems here, after a round of meetings with several high-tech agencies in Southern California and its agency of record Chiat/Day, has decided to keep its estimated $10-million account at the incumbent shop.
Toshiba executives did not refer to the meetings, which included presentations, as a review. Rather, ‘we’re doing a sanity check on the general subject of ad agencies,’ said Howard Emerson, director of marketing communications at the laptop computer marketer here.
Emerson said the top management of Toshiba had changed since Venice, Calif.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in