Toshiba Cuts List to 3 Agencies

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Toshiba America has narrowed the list of contenders competing for its $30 million computer systems account, sources said.
The remaining shops are JSM+ Communications, Santa Monica, Calif.; D’Arcy Masius Benton & Bowles, Los Angeles; and DGWB Advertising, Irvine, Calif., according to sources. Shafer Advertising, Irvine, and Winkler Advertising, San Francisco, have been eliminated, sources said.
The Irvine-based client held what were believed to be final presentations earlier this month, said sources. However, at the insistence of an unnamed marketing executive at parent company Toshiba Corp.

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