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Creative Spurns McCann, Joins TBWA\C\D
LOS ANGELES–Lee Clow’s courtship of Gary Topolewski looked to have fizzled last month when McCann-Erickson/A&L snared the senior creative for a top post. But last week, just four days before he was to join McCann, Topolewski reversed himself, joining TBWA\Chiat\Day as executive creative director.
The longtime creative chief at FCB Worldwide, Southfield, Mich., was said to be swayed by management changes at TBWA\C\D–including the defections of Rob Siltanen, Chuck Bennett and Clay Williams.
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