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NEW YORK WarrenKremer-
Paino has become the agency for Topnotch at Stowe Resort and Spa, a luxury Vermont resort that plans to promote its expanded amenities in an advertising campaign.
Topnotch executives said they chose the New York independent shop based on its travel-related experience, including ad duties for the New York Palace hotel, Maine Office of Tourism, Pink Beach Hotel in Bermuda and Villa Roma in upstate New York.
The resort, which plans to spend $30 million on renovations during the next three to five years, had previously handled advertising efforts in-house.
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