TopicalNet to Buy Most Assets of Engage's I/PRO Operations

WOBURN, Mass. — TopicalNet Inc. said it agreed to purchase substantially all of the assets of Engage Inc.’s Internet Profiles Corp. unit. Terms weren’t disclosed.

Internet Profiles, known as I/PRO, provides Web-site measurement, customer analytics and online audit services. Closely held TopicalNet plans to add these services to its existing Web-site classification technology.

Through the acquisition, said TopicalNet Chief Executive Ray Kingman in a prepared statement, the company can offer customers “unparalleled intelligence and contextual commerce tools enabling them to better monitor visitor activity and modify site content based on user interests.”