BOSTON Topaz Partners said it has teamed with Hong Kong-based The Consultancy to support global public relations efforts for Chinese company Lighthouse Technologies, a manufacturer of LED video display panels.
Malden, Mass.-based Topaz said it is primarily providing North American media relations and trade show support.
Lighthouse recently opened a new U.S. headquarters in San Jose, Calif., to capitalize on opportunities in the entertainment, audio/visual and government markets. In addition to expanding its distribution facility in Valencia, Calif., the company is stepping up its partnerships with its resellers and plans to expand this network of business partners in both North and South America.
Some businesses and organizations that buy Lighthouse video displays include Piccadilly Circus in London, Seahawk Stadium in Seattle, Petco Park in San Diego and Hong Kong International Airport. Lighthouse screens are also featured in live performances by music acts such as Red Hot Chili Peppers and Sting.
—Adweek staff report