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BOSTON Independent agency Topaz Partners said it has launched a new service called BuzzMarketing and Online Communcations.
The Malden, Mass.-based shop, best known for its public relations work with clients in the technology, medical and industrial sectors, said the service is intended to employ weblogs, wikis, niche Web communities and other online communications platforms to help clients reach potential customers.
“It’s something we’ve been doing since the day we started the agency,” said Topaz partner Tony Sapienza, who added that the new service is designed to offer more integration for the agency’s client base.
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