Top Supermarkets Face Branding Woes, New Strike Deadline

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NEW YORK — A strike that analysts say could hamper the branding and marketing efforts of two of America’s largest supermarket chains was postponed for the second time this month when representatives of the United Food and Commercial Workers Union (UFCW) announced Monday that current contracts with Albertson’s and Safeway had been extended to midnight Sept. 22. The contracts, involving some 30,000 workers, were set to expire Sept. 8 after having originally been extended from Sept.

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