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Top-Shelf Beach Reads

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In time for the vacation we hope you get to take, Adweek asked a few industry talents for book recommendations as well as the titles they plan to crack open this summer. For your reading pleasure …



Bob Scarpelli, CCO, DDB Worldwide

Recommends: Detour, by Jimmy Siegel, a senior executive creative director at BBDO in New York. (Warner Books) — "I read it on a recent vacation, sitting on the beach. It's perfect for that."

Plans to read: The Dante Club by Matthew Pearl (Random House)



Jeff Goodby, cd, Goodby, Silverstein & Partners

Recommends: Atonement, by Ian McEwan (Anchor) — "An incredibly human book about the stuff hidden behind our everyday lives."

Plans to read: The Art of Quartet Playing: The Guarneri Quartet in Conversation With David Blum by David Blum and The Guarneri Quartet (Cornell University Press)



Susan Cantor, CEO, Lowe, New York

Recommends: The Other Boleyn Girl, by Philippa Gregory (Touchtone) — "You get totally immersed in the court of Henry VIII—and it has more political maneuvering and back-biting than an election year in D.C.!"

Plans to read: "I'm running an agency and preparing for the birth of my third child, [so] not much. I'm still looking for titles on 'What to Expect When You're an Expectant CEO.'"



John Butler, cd, Butler, Shine, Stern & Partners

Recommends: Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America, by Erik Larson (Vintage) — "It's about a serial killer at the [1893] World's Fair. It reads like fiction, but it's nonfiction. It's a real page- turner and you hum through it."

Plans to read: Haunted, by Chuck Palahniuk (Doubleday)



Shaun Stripling, director of planning/pop culturalist for Sedgwick Rd.

Recommends: Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter, by Steven Johnson (Riverhead) — "[Helps me] articulate why tracking popular culture is vital and healthy in marketing plans."

Plans to read: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, by Steven D. Levitt and Stephen J. Dubner (William Morrow)



Chuck Porter, chairman, Crispin Porter + Bogusky

Recommends: Einstein's Dreams, by Alan Lightman (Warner Books) — "It fits in your pocket, and it's the best book about imagination that I've ever read."

Plans to read (for the third time): The Office: The Scripts, by Ricky Gervais and Stephen Merchant (BBC Worldwide Americas)



Roy Spence, president, GSD&M

Recommends: The World Is Flat: A Brief History of the Twenty-first Century, by Thomas L. Friedman (Farrar, Straus and Giroux) — "It clearly articulates the roadmap for America's potential decline as the world's innovation leader, while providing a solution to get back on track."

Plans to read: Winning, by Jack Welch with Suzy Welch (HarperBusiness)



John Osborn, president, CEO, BBDO, New York

Recommends: 1776, by David McCullough (Simon & Schuster) — "While it's about history and the Revolution, it's timeless."

Plans to read: Then We Set His Hair on Fire: Game-Changing Insights from a Big Career in Advertising, by Phil Dusenberry, former chairman of BBDO N.A. (Portfolio; due in September)



Mary Baglivo, CEO, Saatchi & Saatchi, New York

Recommends: The Art of Happiness: A Handbook for Living, by Dalai Lama and Howard C. Cutler (Riverhead — "Last I checked, happiness beats unhappiness any day of the week. Who could have better karma and advice on how to achieve a happier, more fulfilling life?"

Plans to read: The Kite Runner, by Khaled Hosseini (Riverhead)



Joyce King Thomas, CCO, McCann Erickson, New York

Recommends: The Bookseller of Kabul, by Åsne Seierstad (Little, Brown) — "Relevant. Timely. Informative. And conceptual. The writer starts out with a premise and reaches another conclusion as the book unfolds."

Plans to read: A High Wind in Jamaica, by Richard Hughes (New York Review of Books Classics)