TOP MAGAZINE SPENDING BY COMPANY | Adweek TOP MAGAZINE SPENDING BY COMPANY | Adweek
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TOP MAGAZINE SPENDING BY COMPANY

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Media Rank Company Magazines Total
1 General Motors 211.5 850.2
2 Philip Morris 203.9 1,001.7
3 Procter & Gamble 149.6 1,042.6
4 Ford 143.5 538.4
5 Chrysler 136.1 502.4
6 Nestle 103.8 331.2
7 Toyota 97.1 400.8
8 Unilever 81.3 386.6
9 Nissan 69.0 265.3
10 Johnson & Johnson 64.2 313.4
11 American Brands 60.8 85.8
12 Sony 58.6 291.0
13 Mazda 57.0 148.2
14 Grand Metropolitan 55.9 265.6
15 Honda 54.8 234.1
16 Time Warner 54.3 299.2
17 Dow Chemical 43.2 128.0
18 Bradford Exchange 42.0 84.3
19 Ralston Purina 40.8 128.7
20 IBM 40.4 72.5
21 RJR Nabisco 39.0 216.5
22 Nike 38.7 108.2
23 American Protection Ind 38.4 100.0
24 AT&T 37.9 353.7
25 American Express 35.6 166.9
Source: Leading National Advertisers Inc., PIB, Arbitron.
Spending figures in millions for Jan.-Nov. 1992
Copyright Adweek L.P. (1993)