Top 10 Advertisers Spent 3% Less in '05

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WASHINGTON A slowdown in the ad market during the fourth quarter contributed to a modest 3 percent gain in advertising spending to $143.3 billion for 2005, according to data released late Monday by TNS Media Intelligence, which tracks spending across 19 media segments.

Spending among the top 10 U.S. advertisers dropped 3.3 percent to $18.6 billion compared to 2004. Eight of the top 10 advertisers slashed budgets including advertising behemoth Procter & Gamble, which spent $3.2

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