CHICAGO American Saw & Manufacturing Co. has tapped Eric Mower Associates to handle its Lenox brand account following a review, the agency confirmed.
The Syracuse, N.Y., shop bested Biggs-Gilmore of Kalamazoo, Mich., and Blattner Brunner in Pittsburgh for the estimated $5-10 million business-to-business account, sources said.
EMA will handle advertising, public relations, collateral, sales promotions and planning, according to an agency representative. The representative would not comment on contenders or billings. A client representative was not immediately available.
The incumbent on the account was not known. Management changes at the client led to the review, sources said.
American Saw & Manufacturing in East Longmeadow, Mass., is a division of Newell-Rubbermaid. Established in 1915 to make hacksaw blades under the trade name Lenox, the company now markets bandsaw blades, hand tools and power tool accessories in more than 70 countries.