The Fuller Group has launched a new campaign for Southern California fast-food chain Tommy's World Famous Hamburgers.
The campaign consists of three radio spots that are currently airing in Los Angeles and Orange County. The ads follow the exploits of Chuck and Todd, two guys who are always ready to "go on a Tommy's run." In one spot, Chuck ditches a girlfriend to go to Tommy's with Todd.
"The goal of this campaign is to make sure today's teens and young adults know about Tommy's and introduce them to the concept of a 'Tommy's run,'" said Brent Maire, president of the Los Angeles-based fast-food chain.
The ads, airing through May, are the Los Angeles shop's second work for the client since winning the account last fall. --Angela Dawson