The Tome Of The Unknown Adman

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Whether he likes it or not, Eric Tilford, a principal at St. Louis agency Core, has become the face of Generation X.





Tilford’s mug fills the cover of the June 9 issue of Time magazine for a story that attempts to answer the vexing question of what those inscrutable 20-somethings are all about.





Unfortunately for Core, the agency is never mentioned in print.





The ‘Cover’ section of the table of contents states only that ‘Eric Tilford, 27, is managing partner of a St.






















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