CHICAGO Baxter Credit Union has awarded lead ad duties to Tom, Dick & Harry Advertising after a review, according to the shop.
"We were really impressed with the integrated campaigns and the disciplined strategic approach they took in developing work for other clients," said Michelle Bloedorn, vice president of marketing, in a statement. "We also felt that their friendly, causal sense of humor was similar to the personality we want to create for BCU."
The Chicago independent shop will handle all retail and branding work for the client. Billings have not yet been fully determined, according to an agency executive. Contenders in the review were not disclosed.
BCU is Illinois' third-largest credit union, with more than $1 billion in assets and 100,000 members.