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Talk about a captive audience.
In several cities across the U.S., flat video screens have been installed in bar and restaurant restrooms, allowing spots to be shown while customers, uh, take care of business.
EK3 Technologies, based in London, Ontario, developed the system, in which ads are digitally programmed to run on the screens, called Nbox displays, 24 hours a day.
“It’s a harsh environment for electronic equipment,” pointed out Ken Stuart, chief technology officer at EK3. While media and ad agencies have attempted such systems before, it took a technology company to come up with this “narrowcasting” system.
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