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Semassification.
That’s the word from well-known “futurist” Alvin Toffler, who spoke at Cincinnati agency Hensley Segal Rentschler’s sixth Future Focus seminar, held earlier this month.
“The slogan for the industrial age was “One size fits all,'” Toffler told those gathered. “”One size misfits all’ is the slogan of the third wave.”
Toffler has gained notoriety with forward-looking books such as Future Shock, The Third Wave and Powershift.
Future Focus annually brings together presidents, chief executive officers and marketing executives for discussions on trends expected to impact the business-to-business marketplace.
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