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By Jennifer Comiteau and Teresa Andreoli
NEW YORK–Today’s Man has awarded the creative portion of its estimated $8-10 million advertising account to Hampel/Stefanides.
The shop bested finalists Angotti, Thomas, Hedge in New York and Tierney & Partners in Philadelphia for the business. Harmelin & Associates in Bala Cynwyd, Pa., handles the media buying, while media planning is handled in-house. Creative executions have been crafted in-house for the past year.
M&C Saatchi in New York withdrew from the competition months ago after its initial briefing with the client, said agency president Brent Bouchez.
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