Tocquigny Advertising, Austin, Texas, has landed marketing chores for San Antonio-based USAA Federal Savings Bank.
Tocquigny, seeking to build full-service capabilities beyond design, won the account after a lengthy review of three Texas agencies. Billings were undisclosed.
Initial work involves five creative projects, including direct mail, according to Tocquigny marketing director Dirk Van Slyke. "This is an exciting win for Tocquigny," said Van Slyke. "Because of the extensive review process, it proves our position as a provider of strategic planning and cutting-edge deliverables."
USAA FSB is a subsidiary of USAA, an insurance and financial firm serving present and former U.S. military members and their families. --Glen Fest