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Tocquigny Advertising and Design in Austin, Texas, has acquired a youth marketing subsidiary that could help lure project work with national advertisers, according to an agency official.
Tocquigny’s absorption of small Austin firm DesignHead will give the shop an added capability in reaching the under-25 market for current clients and potential national marketers, said Tocquigny marketing director Dirk Van Slyke.
“This was primarily to go after business we couldn’t pursue before because we didn’t have the expertise” in youth-only marketing, said Van Slyke.
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