Tobacco giant Philip Morris' $100 million corporate-image campaign has done little to improve public opinion

Tobacco giant Philip Morris’ $100 million corporate-image campaign has done little to improve public opinion, an internal memo shows.
The company, which also owns Kraft and Miller, broke the campaign in October as part of an effort to communicate more openly with the public. PM also launched a Web site recently that revealed a link between smoking and cancer.
The spots, by Leo Burnett, Chicago, focus on the company’s good deeds. One tells the tale of workers at a Miller plant filling bottles with water instead of beer to aid a flood-ridden town.