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Holland Mark Edmund Ingalls this month breaks a print-based effort introducing Barton Brands’ Thor’s Hammer vodka in the United States.
Portraying the Swe-dish brand as the “Vodka of the gods,” ads shot in Gotland, Sweden, use humor to get their message across. One execution shows a group of nerdy scientist-types poking around the woods with a three-pronged tree branch “divining rod.”
Copy begins: “Somewhere beneath Sweden lies a lake of such purity that it’s considered the best naturally existing water on earth.
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