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Turner Network Television is ratcheting up its “Drama is” advertising campaign.
Sources here confirmed that the cable TV enterprise will build upon its successful co-promotions with Hollywood studio movie releases.
TNT’s most recent television spot, built around Miramax’s Kate and Leopold stars, Meg Ryan and Hugh Jackman, drew the attention of other major Hollywood studios looking to showcase their film releases on the cable network, sources said.
“We’ve solicited interest from studios looking to partner with the ‘Drama is’ franchise as a national platform to help launch upcoming films,” said Scott Safon, TNT’s senior vice president of marketing.
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