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True North Communications has acquired Howard, Merrell & Partners, a Southeastern shop recognized for its creative work and top-drawer strategic research and account-planning capabilities.
“It was time to play on a bigger stage,” said HM&P president Mac Merrell. “We needed a partner who gave us instant global reach, who really got it where our business model was concerned. It wasn’t love at first sight; it was instant chemistry.”
The agency, located in Raleigh, N.C., had 1999 billings of approximately $90 million.
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