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In its fourth new business win in as many months with parent company BBDO New York, @tmosphere has now begun work for Office Depot, concentrating on such aspects as e-mail and direct marketing–all of which will be integrated into BBDO’s overall corporate branding effort for the $50 million account.
“[Office Depot’s] online component is critical to their long-term success and a big part of their brand’s repositioning,” said @tmosphere managing director Jeff Brooks, who said the Delray Beach, Fla.-based
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