TM Shows What Superpages.com Knows

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DALLAS TM Advertising’s first positioning campaign for Verizon superpages.com targets 18-to-45-year-old consumers with the tagline “We know around here,” the agency said.

The tagline is applied to major categories of products and services represented at superpages.com, said James Hering, director of interactive marketing at TM Interactive, a unit of the Irving, Texas-based Interpublic Group shop.

“The ‘We know around here’ campaign reinforces what the superpages.com brand has always been about—the online expert for all things local,” Hering said.

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