DALLAS TM Advertising president David Lyon is leaving the Interpublic Group shop after more than 14 years to head marketing at the Lance Armstrong Foundation. CMO Tom Hansen will succeed Lyon, the agency said.
Lyon's departure comes as the Irving, Texas-based agency defends its ExxonMobil business in a review and after the loss of Subaru's $165 million account last year. But Lyon said his decision was purely personal, coming less than a year after the loss of his daughter to cancer.
"It's really bittersweet for me as I'm excited about the future that lies ahead at LAF, while at the same time it's hard leaving an agency that I've been with since 1991," said Lyon. "This is a very personal decision for me, triggered by the loss of my daughter to cancer this year. I'm thankful for all of the wonderful support that both TM and its clients are providing me."
TM chairman and chief creative officer Jim Ferguson has relied on Lyon to handle day-to-day business matters involving the agency and clients as he tended to the creative process.
"David is the kind of guy that all clients and employees love, respect and aspire to be more like and will be missed tremendously by all," Ferguson said.
The mission of Armstrong's foundation in Austin, Texas, is to help people fight cancer on their own terms. Armstrong, a cyclist who has won the Tour de France a record seven times, is also a cancer survivor. Lyon worked with Armstrong when the cyclist was a spokesman for TM client Subaru.
Hansen, 49, joined TM on Oct. 6, 2004, with 25 years of experience at agencies that included Leo Burnett in Chicago, where he worked with Ferguson. Hansen also started the Dallas agency Square One and launched a broadband content provider called Gigasphere Group before joining TM.