DALLAS TM Advertising has successfully defended its contract with the Texas Department of Tourism, a piece of business valued at up to $90 million, according to a representative for Texas Gov. Rick Perry.
TM, formerly known as Temerlin McClain, is based in the Dallas suburb of Irving, Texas. The agency was a finalist with Austin, Texas-based Kolar Advertising and Marketing.
The contract to create advertising for the state is for two years at $15 million per year, with two renewals, Texas officials said.
TM inherited the contract from McCann Erickson Southwest when the agencies merged in 2001. TM's parent True North became part of Interpublic Group, which also owns McCann.
McCann Southwest surprised many industry experts in 1998 by winning the tourism contract from incumbent GSD&M in Austin.
Although sources said the fees from the contract are not extremely lucrative, losing the business would have been seen as a hard blow for TM, which last month lost the Subaru account that it had held for a decade.