TM Has Link to Alternative Sports Brand

DALLAS Duffs International, an alternative sports brand catering to skateboarders and bicycle motorcross (BMX) enthusiasts, has hired TM Advertising’s Link unit to handle its creative account after a review.

The value of the account and the other contenders were not disclosed.

Based in Southern California, Duffs sells performance footwear, apparel and accessories through independent retailers across the United States, Canada and Europe, the agency said. Duffs sponsors events and a team of pro skaters and riders.

Interpublic Group’s TM in Irving, Texas, created Link as a team of consultants, writers and artists for clients seeking a nontraditional approach to marketing, the agency said.