TM Finds Discovery in Everyday Life

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DALLAS TM Advertising this week begins a new branding campaign for the Discovery Channel called “Let’s all discover.” The effort uses real people talking about how their discoveries led to devices found in everyday life, the agency said.

“David,” one of six 30-second spots, shows a man sitting on a counter of a laundromat intently watching the washers and dryers swirl clothes. He looks from one dryer to another and says, “Things that go around, they pull me in.

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