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“Innovation and an edge” influenced Hasbro to award creative duties for its Tiger Electronics division last week to Tracy-Locke Partnership, the client said.
Mark Rosenberg, director of marketing at Tiger’s Chicago headquarters, said both qualities figured in his selection of TLP over other Hasbro roster shops.
The maker of Furby, the robotic dog Poo-Chi and other best-selling, high-tech toys spent $20-25 million on advertising last year, per CMR. Media buying remains at MediaCom in New York.
TLP in Dallas has seen its Hasbro business grow dramatically since winning duties for a single brand, G.I.
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