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DALLAS Bobbi Merkel has returned to Tracy Locke Partnership as director of promotional initiatives.
In the newly created position, Merkel, 51, will work across a range of accounts to strengthen the agency’s promotional capabilities. She reports to TLP president and chief creative officer Robert Chimbel.
“I am going to embed into teams and work with them to deliver promotions,” Merkel said. She will collaborate with teams in both Dallas and Wilton, Conn., where most of the shop’s promotional work is handled.
Merkel
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