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$25-35 Mil. Account Had Been at C-E/West
SAN FRANCISCO–After a six-week review, personal television service TiVo is in final negotiations to award its national account to Goodby, Silverstein & Partners, sources said. Billings are estimated at $25-35 million.
A representative for the Sunnyvale, Calif., company confirmed Goodby is one of at least two finalists. Goodby executives last week said it would be premature to say they had won.
Among the California shops to pitch were Ground Zero, Marina del Rey, Citron Haligman Bedecarrƒ, San Francisco, and incumbent Campbell-Ewald/West, Los Angeles.
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