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New TV Service Earmarks $50 Million for ’99
LOS ANGELES–A Silicon Valley startup has selected Campbell-Ewald/West to handle its ad account, with projected billings of $50 million this year.
Personal television service TiVo hired the Los Angeles agency, known primarily for its DirecTV work, after informal discussions with California agencies including Goldberg Moser O’Neill and Foote, Cone & Belding in San Francisco and TBWA/Chiat/Day, Playa del Rey, Calif., said Lisa Varni, the company’s director of marketing communications.
“The [agency] selection criteria came down to two important factors,” said Ed MacBeth, TiVo vice president of marketing and business development.
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