Titan has named Gus Pitsikoulis creative director. He said that his charge would be to help build the Atlanta shop's advertising practice. Titan was founded in 2000 as a public relations agency. Pitsikoulis has worked as creative director for shops such as 360 thinc with Joel Babbit, as well as Babbit & Reiman, both of Atlanta. He said that he joined Titan because "it is not an ordinary agency." The shop recently produced a direct mail campaign to notify current and potential clients of its expansion to a full-service advertising agency. "The Titan principle is 'Think small and stay small. Think big and grow," said Pitsikoulis.